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I've known and worked with Leslie Grossman for over 20 years. Believe me when I say she knows everything about the executive and entrepreneurial women's market. Take advantage of her generosity in sharing all that wisdom, and you, too can capture the most exciting customer base of the decade.”Inside Peek
- Contents
- Chapter 1: The C.R.E.A.T.E.S. 7-Step Formula for Marketing Successfully to Women Business Owners, Executives and Professionals
- Chapter 2: C is for Community — Engaging Women in Communities They Trust and in Your Own ‘Club’
CONTENTS
Praise for SELLsation!SM
Acknowledgements
Introduction – Tapping into ‘The New Women’s Network’ – Andrea March
One: The C.R.E.A.T.E.S – Community. Relationship. Education. Anticipate. Trust.
Entertainment. Service & Support.SM – 7-Step Formula for Marketing Successfully to
Women Business Owners
Why the C.R.E.A.T.E.S. program works so powerfully.
Two: C – Community: Engaging Women in Communities They Trust and in Your Own
‘Club’
Finding out where businesswomen go to meet each other, and what they really want.
Three: R – Relationships: Forming a Unique Bond with Your Prospective Customers
Businesswomen buy from companies and people with whom they have relationships.
Four: E – Education: Helping Your Customers Succeed By Expanding Their Knowledge
Businesswomen put great value on education and trust companies that invest in and provide it.
Five: A – Anticipate: Know What Your Customers Will Need Before They Ask For It
Businesswomen are loyal to companies that anticipate their needs.
Six: T – Trust: Proving Your Integrity and Commitment to Your Customers’ Success
Women in business buy from companies they trust— companies that show commitment.
Seven: E – Entertainment: How to Make Doing Business with You Fun as well as
Productive
So much to do, so little time! Businesswomen appreciate companies that entertain them.
Eight: S – Service & Support: Backing Up Your Promises with Immediate Responsiveness
Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.
Afterword – Looking into the Future
Accessing and Joining the Women’s Leadership Exchange Community
About Leslie Grossman
Women in Business Fact Box: Fact #6
Belief: Men outnumber women in higher paying managerial and professional occupations by about 2:1.
Fact: As of 2003, women outnumber men in higher paying, white collar managerial and professional occupations. Women represent 50.6% of the 48 million employees in management, professional and related occupations according to the Bureau of Labor Statistics.