How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives

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A witty, informative A to Z primer for reaching and impacting on that all-important market of women professionals, executives and entrepreneurs.”

Chris Madden, Founder and CEO of Chris Madden, Inc., a multimedia company encompassing publishing, design, licensing and television, TV host, and author of 16 books

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Contents
Chapter 1: The C.R.E.A.T.E.S. 7-Step Formula for Marketing Successfully to Women Business Owners, Executives and Professionals
Chapter 2: C is for Community — Engaging Women in Communities They Trust and in Your Own ‘Club’

Praise for SELLsation!SM

Acknowledgements

Introduction – Tapping into ‘The New Women’s Network’ – Andrea March

One: The C.R.E.A.T.E.S – Community. Relationship. Education. Anticipate. Trust.
Entertainment. Service & Support.SM – 7-Step Formula for Marketing Successfully to
Women Business Owners
Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C – Community: Engaging Women in Communities They Trust and in Your Own
‘Club’
Finding out where businesswomen go to meet each other, and what they really want.

Three: R – Relationships: Forming a Unique Bond with Your Prospective Customers
Businesswomen buy from companies and people with whom they have relationships.

Four: E – Education: Helping Your Customers Succeed By Expanding Their Knowledge
Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A – Anticipate: Know What Your Customers Will Need Before They Ask For It
Businesswomen are loyal to companies that anticipate their needs.

Six: T – Trust: Proving Your Integrity and Commitment to Your Customers’ Success
Women in business buy from companies they trust— companies that show commitment.

Seven: E – Entertainment: How to Make Doing Business with You Fun as well as
Productive
So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S – Service & Support: Backing Up Your Promises with Immediate Responsiveness
Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword – Looking into the Future

Accessing and Joining the Women’s Leadership Exchange Community

About Leslie Grossman

Women in Business Fact Box: Fact #4
Belief: Women-owned firms with over $1 million in revenues grew just as fast as other U.S. firms of that size.
Fact: Women-owned firms with over $1 million in revenues grew nearly twice as fast (32%) as similarly sized firms in the U.S. from 1997-2000.

Inside Peek

CONTENTS